Should You Go All-in on Brand Marketing?
Healthcare systems across the country seem to be jumping back on the branding wagon. They are hiring marketing vice presidents from consumer brand companies and engaging multinational advertising...
View ArticleDoes Color Matter in Hospital Marketing?
Let us guess. Your organization’s logo is predominantly blue. Are we right? We can make that assumption because more than half of all company logos and a whopping 85% of hospital logos are blue. That’s...
View ArticleHow to Improve Brand Reputation
Recognizing When Your Brand Is Losing Its Luster If your marketing seems less effective or success benchmarks aren’t being met, it may be time to evaluate your brand reputation. Though some shifts in...
View ArticleHow Hospitals Can Build Brand Loyalty
After more than two years of focusing on COVID-19, health remains top of mind with consumers. Numerous surveys find that US adults are more concerned about health and hygiene than prior to 2020. Of the...
View ArticleHow Font Choices Impact Your Marketing Message
We’ve all received emails with a jumble of font styles, sizes and colors that triggers a visceral reaction worse than fingernails on the chalkboard. What were they thinking? More than likely their...
View ArticleData Drives Healthcare Marketing Efforts
Healthcare Marketing—It’s All About the Data When developing marketing strategies, healthcare organizations typically use data-driven approaches that leverage quantitative and qualitative research and...
View ArticleJust Do It—Become A Brand Leader
A hospital’s brand is the promise it makes. The degree that it fulfills that promise determines Its brand reputation. The value proposition is measured by what customers think that brand is really...
View ArticleThe Power of Authenticity in Branding During Economic Downturns
In the face of global challenges, such as the recent tridemic (COVID, RSV and flu), the role of authenticity in branding has never been more critical. While these healthcare crises are managed through...
View ArticleReputation Management in Healthcare: The Key to Correcting Misinformation
Reputation management is pivotal for hospitals and healthcare systems. Its effectiveness directly impacts the quality of healthcare services and ensures patient trust. Without a credible reputation,...
View ArticleHow to Choose a Brand Name: Strategies for Healthcare Brands
The Importance of a Name in Healthcare Marketing In the evolving and competitive healthcare industry, the question of how to choose a brand name for healthcare facilities is increasingly crucial. It’s...
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